This is always the busiest time of year for me....I anticipate a lack of sleep and an intense over consumption of coffee. And as each holiday card season rolls in I give myself a little pep talk that amounts to "There's nothing you'd rather being doing instead of sleeping than designing and packaging stationery so be thankful when you're tired, be happy that you have the ability to do what you love and be aware that the holiday card season ends as quickly as it begins!" In past years when people would ask when do have the time to do all these things my response was always two parts:
1. While you are sleeping.
2. And thankfully wedding season, in terms of being an invitation designer, typically fades at the beginning of the holiday season and returns when it's over.
Well, 1 is still true. 2...not so much. I find brides are starting earlier than ever before when planning their invitations and that makes me a happy designer. I can't tell you how many emails and phone calls I've received for "emergency wedding invitations" which means "I need them like last week, what can you do?" But on the flip side, early planning means an overlap in the wedding season and holiday season that I honestly have never seen. And when you pile on branding projects it's a wonder I have time to eat.
But I find that all of the projects are so varied and that keeps everything fresh and new. I love turning from creating samples for a family photo card for the holidays to creating a custom illustrated logo for a wedding invitation suite. But sometimes I hit a wall, I'd be lying if I said every project I've had starts with some fabulous dose of inspiration and continues with rainbows and butterflies all the way through to shipping the order. Sometimes that happens but not always and I'm aware that I evolve as a designer through the projects that have a lot of obstacles as opposed to the easier ones. I learn how to do something I've never done or find a new vendor or font or better yet...find a new source of inspiration with all of those tough jobs.
This season I'm trying to stay balanced as much as humanly possible so I don't lose my sanity. Yesterday I took the entire day off...no emails, no designs, no packaging, nor working at all. And that felt great, I thought I would be anxious but it felt like a relief and it made me ready to get up today to tackle today's hot list. I can't wait to show you some of the holiday cards I've created for clients already but I won't be posting any until after Thanksgiving, I like to give each holiday there time in the spot light and I wouldn't want to spoil anyone's card debut!
So if you feel overloaded with holiday shopping, decorating, meal planning and all the rest of what comes with this time of year, remember....it's a good problem to have, be thankful for it and don't worry, it won't last forever!